HONDA - The Power Of Dreams

HONDA - The Power Of Dreams

Since 1948 Honda Motors has been the story of excellence in manufacturing automobiles, motorcycles and power products. Driven by its dream and reflecting its values, Honda continued to share joy and excitement with its customers around the world. The driving force behind Honda’s growth came from the Honda philosophy which serves as basis of Honda operations around the world. Honda philosophy is based on the two fundamental beliefs as respect for the individual and the three joys. The three joys are Joy of buying, Joy of selling and Joy of creating.

At Honda we believe that every person involved in the process of buying, selling and creating our products should receive a sense of joy from the experience with Honda.

The global operations of Honda as on 31 march 2017

  • 442 affiliated companies,
  • over 28 million customers every year
  • 211,915 associates.

Pakistan operations :

Honda Atlas Cars (Pakistan) Limited (HACPL) incorporated in Nov 1992. Staying true to the Honda dream HACPL was established in Pakistan. HACPL emerged as a joint venture between Honda Motors and Atlas group of Pakistan in 1992. During the last 24 years Honda Atlas cars has changed the landscape of the automobile industry in the country. After groundbreaking the company became operational in 1994, since then HACPL has successfully introduced many industries firsts in the automobile industry. With progress at every step the company contributed to the economy through increase in localization employment and taxes paid, we owe this to our dedicated workforce.

Joy of creating :

At Honda we never compromise on anything less than 100% and follow the Honda philosophy to have fun and joy while producing the best quality cars for our customers.

Joy of selling & joy of buying :

For us the customer comes first. Our sales and after sales teams enjoy serving the customers and share the joy and excitement with the customers.

Contribution to society :

The spirit of joy continues as Honda contribute towards the environment education and health to spread its joy to become a company that society wants to exist.

Honda Atlas cars Pakistan Limited will continue to provide dream products to its customers and expanding the joy to our society in the coming decades.


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