Isuzu Reenters Bolivian Market


Bolivian dealer Carmax held a celebration on September 22 during the 2015  Expocruz trade fair to kick off sales of several Isuzu vehicles and mark the resumption  of Isuzu business in Bolivia. The launch event attracted 150 customers  and representatives from Isuzu  Japan and related companies. The Japanese  ambassador and the Japanese  consul general in Santa Cruz also joined  the celebration.  Following a temporary suspension of  sales in Bolivia, Isuzu signed a dealer  agreement with Carmax, a well-established  domestically owned dealership, in  November 2014. Thanks to economic  growth centered on the nation’s mining  industry, vehicle demand is expected to  grow in Bolivia.  The initial sales lineup consists of  diesel-powered N and F series trucks  from six-tons GVW. Models powered by  compressed natural gas are under consideration.  Sales in the first 12 months  are targeted to reach 200 units. Aftersales  service will be strengthened in response  to growing needs.  Eleven units had been sold as of October,  an early sign of market acceptance.  The annual Expocruz trade fair took  place in Santa Cruz from September 18  to 27. Displays organized by 2,350 exhibitors  from 23 countries attracted 485,820 visitors.