Bolivian dealer Carmax held a celebration on September 22 during the 2015 Expocruz trade fair to kick off sales of several Isuzu vehicles and mark the resumption of Isuzu business in Bolivia. The launch event attracted 150 customers and representatives from Isuzu Japan and related companies. The Japanese ambassador and the Japanese consul general in Santa Cruz also joined the celebration. Following a temporary suspension of sales in Bolivia, Isuzu signed a dealer agreement with Carmax, a well-established domestically owned dealership, in November 2014. Thanks to economic growth centered on the nation’s mining industry, vehicle demand is expected to grow in Bolivia. The initial sales lineup consists of diesel-powered N and F series trucks from six-tons GVW. Models powered by compressed natural gas are under consideration. Sales in the first 12 months are targeted to reach 200 units. Aftersales service will be strengthened in response to growing needs. Eleven units had been sold as of October, an early sign of market acceptance. The annual Expocruz trade fair took place in Santa Cruz from September 18 to 27. Displays organized by 2,350 exhibitors from 23 countries attracted 485,820 visitors.